Importance of Marketing in MBA

about Marketing MBA

Overview of MARKETING MBA

Importance of MBA marketing

Eligibility

Required Skills for an MBA degree majoring in the Marketing field

What are you expected to learn from MBA in marketing programmes?

Some top B-schools offering MBA marketing programmes

Importance of  Marketing MBA

As Big Data and globalization is changing the face of markets globally, an MBA in majoring in marketing is great on demand for the coming generations of students and employers alike. Marketing is no longer a stroll in the park but has taken over the globe and now marketers need greater planning and awareness about it. Marketers are now evolving from functional experts to being experts with general management like profit and loss. Also with the world’s current stance with technology, proliferation of data is responsible for turning marketing into what it is today. With the shift to digital and online marketing, it is truly clear that the importance of marketing MBA is growing with every passing day.

Eligibility

The basic eligibility requirements for an MBA degree majoring in marketing is just like any other MBA major – a Bachelor’s degree or equivalent in any discipline, a solid GMAT score and a GPA grade preferably above 3.0
Also required is that the applicant has atleast two years of professional experience under his/her belt for eligibility into the programme to ensure a more practical understanding of the concepts and skills relayed during over the course of the entire programme.

Required Skills for an MBA degree majoring in the Marketing field

Marketing MBA opens doors to different management opportunities and also enhances a good understanding of different kinds of markets, business competitors and portfolios of important operating technologies. Therefore this demands a large skill set of quantitative reasoning, confident communication skills, analytical skills and leadership abilities.

What are you expected to learn from MBA in marketing programmes?

MBA in marketing enhances and strengthens the strategic decision making skills in its students which is extremely crucial in the understanding of markets, competitors and the wide variety of available operating technologies. Understanding of the customer’s needs is of crucial importance in the marketing world. Skills taught in the courses included in the programme are needed for understanding all kinds of markets and the concepts can be applied for any company and for a wide variety of positions within the company.

Some top B-schools offering MBA marketing programmes

According to the rankings by Global 200 Business Schools Report 2013-14, some of the top B-schools for an MBA in marketing are:
1) The Kellogg School of Management (US)
2) Harvard Business School (US)
3) The Wharton School (US)
4) INSEAD (France)
5) IE Business School (Spain)
6) Stanford Graduate School of Business (US)
7) London Business School (UK)
8) Columbia Business School (US)
9) UCLA Anderson (US)
10) Cambridge Judge (UK)
11) Northwestern University (US)
12) Haas School of Business, University of California Berkeley (UCB) (US)
13) SDA Bocconi School of Management (Italy)
14) Sloan School of Management, Massachusetts Institute of Technology (US)
15) University of Chicago (US)
16) Ross School of Business, University of Michigan (US)
17) The Fuqua School of Business, Duke University
18) Indian Institute of Management (IIM) – Ahmedabad (India)
19) ESADE Business School (Spain)
20) NYU Stern School of Business, New York University (NYU) (US)
21) Melbourne Business School (Australia)
22) Dartmouth College (US)
23) University of Oxford (UK)
24) Darden School of Business, University of Virginia (US)
25) National University of Singapore (NUS)  (Singapore)
26) IMD (Switzerland)
27) Warwick Business School (UK)
28) HEC Paris (France)
29) Indian Institute of Management (IIM), Bangalore (India)
30) Thunderbird School of Global Management (US)
31) Alliance Manchester Business School (US)
32) University of British Columbia (Canada)
33) ESSEC Business School (France)
34) Rotman School of Management (Canada)
35) Sydney Business School (Australia)
36) SP Jain Institute of Management and Research (India)

Marketing MBA also opens a wide window of options not just restricted to marketing alone, for example one may choose to enter fields such as consulting, entrepreneurial management, line management or business startup management. As the demand for marketing MBA increases, it proves to be a very profitable option as the global markets continue to change as our technology advances further and newer opportunities open up for the public.

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