Scope of MBA in Marketing

Scope of MBA in marketing

Overview On Scope Of MBA In Marketing

About MBA

About MBA in Marketing

Scope of MBA in Marketing

Who should pursue it?

Top MBA colleges


About MBA

MBA stands for Masters of Business Administration. It is a post graduate degree. Anyone who wants to pursue MBA should be a graduate in any field. MBA course is offered by an affiliated university. There are two options

Full time MBA

Part time MBA

Some of the subjects that it includes are-


HR (Human Resources)

IT ( information technology)

SCM( supply chain management)

Operational management


About MBA in Marketing

MBA in Marketing involves sales and service of the products, competition and market trend of business.This course teaches the students about sales, marketing fields, consumer trends, executive & leadership management, market strategies and market research.It includes courses like Strategic Planning, Market Research, Marketing Campaigns, Consumer Behavior, Cost Volume & Profit and Analysis of Demand.This course also includes enhancing your communication, analytical, business ethics and leadership skills.

Scope of MBA in Marketing

Graduates from MBA in Marketing have scope in both public and private sector.Due to growing technology marketing now days is not limited to door to door sales. All major companies have showrooms and online website. Here is where a MBA graduate from Marketing steps in. every company requires them to not only handle the clients but also manage the product’s & company’s profile.This field has various job roles such as Marketing Manager, Brand Manager, Corporate sales, Market Research Analyst, Sales Manager, Media Manager, Product Manager etc.

Top recruiters of this field are-

  • Al Futtaim Kaybee
  • Exim
  • SEA
  • RAK Bank
  • Sony
  • Ranbaxy Fine Chemicals India
  • Raymond Ltd
  • Congnizant Technology
  • Tech Mahindra

Who should pursue it?

This field is for those who are interested in entertainment, media, promotions, general management and sales.This field requires lots of patience, ability to manage your team and to be on your foot all the time.

Top MBA colleges

Top B schools in India are –

  • Faculty of Management Studies (FMS), University of Delhi
  • Indian Institute of Management Ahmadabad (IIMA)
  • Indian Institute of Management Bangalore (IIMB)
  • Indian Institute of Management Calcutta (IIMC)
  • Indian Institute of Management Kozhikode (IIMK)
  • Indian Institute of Management Lucknow (IIML)
  • Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
  • S.P. Jain Institute of Management & Research (SPJIMR), Mumbai
  • Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology Bombay (IITB)
  • XLRI Xavier Institute of Management, Jamshedpur

–   IFIM Business School

–   Prestige Institute of Management Dewas

–   Accman Institute of Management

–   Accurate Business School

–   Acharya School of Management

–   Alliance University

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